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A global manufacturer of ready-to-drink beverage products ordered a study to better understand the ready-to-drink (RTD) coffee market. The new study was conducted and published by Fortune Business Insights. The main aim behind the study was to analyze the key coffee consuming countries for adopting growth strategies accordingly. The significant methodologies utilized are:
Moreover, the study contains historical and current data on revenues procured through the sales of RTD coffee, as well as on annual consumption at the country, regional, and global levels. The details about compositions of coffee and other similar ingredients were gathered from articles, press releases, and journals of reliable sources.
Analyze and estimate the RTD coffee market in key coffee consuming countries. Identify the key market dynamics – Market drivers, restraints, trends and opportunities. Provide extensive profiles of companies that operate in the global Ready-to-Drink (RTD) coffee market including their growth strategies, SWOT analysis, key developments.
A robust model based on coffee consumption trend, average annual per capita consumption of coffee, consumer preference on RTD beverage products. Data was sourced from credible desk research sources such as company annual reports, investor presentations and interviews with key stakeholders in coffee industry.
The findings from the study provided insights on the global Ready-To-Drink (RTD) coffee market at a very granular level, which assisted the client in developing growth strategies to identify the hotspot markets with a better understanding on the consumer preferences.